Messages : the guiding light. Massaging your messages. The who, what, where, when, and why of identifying messages. Developing messages that matter
Questions that pack a punch. Open-ended questions. Loaded-preface questions. What-if questions. A-or-B questions. Third-party questions
Message bridging : from answers to messages. The direct approach. Locating your bridge. Bridge over the question "why." To thine own self be true
Facing the media. Never participate in your own hanging. Calcagni's law of executive contact. A reporter is not your pal. Beware the post-interview high. "Mirror, mirror on the wall". Making it big on the small screen
Stand up and say it. Standing up for what you believe
Messaging for presentations